top of page

Free Learning App for Programming Languages & Data Science

Scaler

mic-icon.png
file-2.png
Group 1000005047.png
Speech_Bubble.png
Group 1000005045.png
file-1.png
Group 1000005051.png
Group 1000005046.png
Group.png
Group 1000005048.png
Group 1000005049.png
Group 1000005053.png
Group 1000005050.png
Group 1000005050.png
Group 1000005050.png

Created a free learning app for techies to up skill themselves and learn various programming languages, data science and machine learning. It brings interested learners to the world of scaler and nurtures them to enrol in Scaler's courses

Timeline

Jan 2022 - July 2023 (1.5 years)

My Role

Product design lead of the app. Leading a team of 5 Product Designers and collaborating with Product, Marketing and tech teams to deliver the app. 

Research

Primary & Secondary Research were conducted via methods like

Survey forms, User interviews & Competitor Research. 

View Detailed Research Document

Research Insights

Persona 1.png
Persona 2.png

Business Goals

Brand
Trust

To increase trust on Scaler by providing high quality free content

Customer Acquisition

Convert 50% users landing on the app into sales leads for scaler courses

Revenue Generation

To nurture 100 learners per month to buy Scaler's courses and generate a revenue of 3Cr. via the app

Engagement
with Scaler

To keep IT professionals in touch with Scaler so they undoubtedly choose Scaler when they are ready to upskill

Design Statement

The app will craft structured learning for all levels designed to make our learners job ready & deliver latest tech trends at their fingertips

Design Principles

Discoverability & Flexibility

01

Experimentation & Feedback

02

Secure & Optimised for performance

03

Scalable for large amount of content

04

Card Sorting & IA

IA.jpg

Prototype

First Page.jpg

Outcome & Impact

Brand
Trust

The app has a 4.6 rating on play store increasing trust in Scaler's quality education

Customer Acquisition

60% of users landing on the app perform actions that make them potential learners of scaler

Revenue Generation

2 Cr + revenue per month is generated via the app. 

Engagement
with Scaler

25K + learners engage with Scaler's App per month

bottom of page