Created a free learning app for techies to up skill themselves and learn various programming languages, data science and machine learning. It brings interested learners to the world of scaler and nurtures them to enrol in Scaler's courses
Timeline
Jan 2022 - July 2023 (1.5 years)
My Role
Product design lead of the app. Leading a team of 5 Product Designers and collaborating with Product, Marketing and tech teams to deliver the app.
Research
Primary & Secondary Research were conducted via methods like
Survey forms, User interviews & Competitor Research.
Research Insights
Business Goals
​Brand
Trust
To increase trust on Scaler by providing high quality free content
Customer Acquisition
Convert 50% users landing on the app into sales leads for scaler courses
Revenue Generation
To nurture 100 learners per month to buy Scaler's courses and generate a revenue of 3Cr. via the app
Engagement
with Scaler
To keep IT professionals in touch with Scaler so they undoubtedly choose Scaler when they are ready to upskill
Design Statement
The app will craft structured learning for all levels designed to make our learners job ready & deliver latest tech trends at their fingertips
Design Principles
Discoverability & Flexibility
01
Experimentation & Feedback
02
Secure & Optimised for performance
03
Scalable for large amount of content
04
Card Sorting & IA
Prototype
Outcome & Impact
​Brand
Trust
The app has a 4.6 rating on play store increasing trust in Scaler's quality education
Customer Acquisition
60% of users landing on the app perform actions that make them potential learners of scaler
Revenue Generation
2 Cr + revenue per month is generated via the app.
Engagement
with Scaler
25K + learners engage with Scaler's App per month