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Vanguard

TEAM: 5 UX  |  5 VD

Website redesign for 401k offered by the insurance giant. The purpose of the redesign was to make the process of enrolling, upgrading, managing and withdrawing 401k more transparent and inclusive.

Tiffany & Co.

TEAM: 2 UX | 2 VD

Responsive website design for the jewellery brand. The new website was aimed at boosting sales of products by cross selling and offering personalisation.

Google Cloud

TEAM: 2 UX | 2 VD

Portal redesign for Google cloud partners to explore, find use various solutions & assets that can be used to pitch Google cloud to potential customers. 

City of Long Beach

TEAM: 1 UX  |  1 VD

Web and Mobile app design for citizens of Long Beach to report & track city works issues. The app was aimed at reducing redundancy of reports by providing easy reporting and accurate tracking. 

BD Biosciences

TEAM: 4 UX | 2 VD

B2B responsive website that would allow labs and medical institutions order various lab equipment and supplies. The website was aimed at improving awareness of the products sold by the company to re-establish the pioneer as a market leader.

Bob's Furniture

TEAM: 3 UX | 2 VD

The responsive website was designed for the furniture brand to modernise their image and boost sales of their most profitable products. The website increased conversion of online sales.

THE SOLUTION

To provide competitive yet profitable pricing recommendations to franchise owners in a compelling and easy to implement manner. This would help increase the use of pricing analytics to ensure the franchise earns maximum profit without losing costumers.

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MY ROLE

I was a part of the enhancements team. My role was to enhance the designed wireframes based on user feedback and experience design best practices. I solved for multiple interesting challenges by making small alterations with big experience impact.

PRICING ADVISOR & ANALYSER
FOR A FAST FOOD GIANT
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THE PROBLEM

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Changing food preferances and new sales channels like online ordering & delivery.

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Loss of customers due to fierce competition

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Difficulty in interpreting data on current pricing analyser delaying pricing decisions

THE PROBLEM

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Changing food preferances and new sales channels like online ordering & delivery.

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Loss of customers due to fierce competition

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Difficulty in interpreting data on current pricing analyser delaying pricing decisions

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Inspect, Approve and Generate Receipts for  Products Delivered     
Goods Inspection and Auto Receipts for Oil and Gas Corporation
Ux Design | Native Android App | Aug 2019
Branding for a Modern Travel Enterprise
Brand Identity and Collaterals for Paper Planes - a Travel Company
Graphic Design | Branding | Oct 2018

THE SOLUTION

Education

Udemy

NOV 2020

Certification in Service Design: Designing for Experience over Time. 

Symbiosis Institute of Design

2014 - 2018 | 4 YEARS

Bachelors Degree in Communication Design with a specialisation in User Experience Design.

Awarded the best degree project for User Experience Design. 

CGPA: 3.6/4

St. Ursula Jr. College

2012 - 2014 | 2 Years

HSC in Science.

Percentage: 83.08

Experience

Deloitte Digital

2018 - PRESENT | 3 YEARS

As a User Experience Designer I have been responsible for defining the end to end experience of digital products. I have led teams through multiple phases like user research, brainstorming & ideation and wireframing. I have won 4 awards for excellent performance on client projects. I have hosted a series of design critique sessions that continues to build an aptitude for design collaboration, giving and receiving feedback. 

Ecoexist Enterprise & Foundation

NOV 2017 -MARCH 2018 | 5 MONTHS

As a Design Intern I desiged the company website. I also participated in the WordPress Hackathon for social enterprises to manage the delivery of the website. I designed a solution to reduce the use of single-use-plastic bags for the foundation. 

Ogee Studio

MAY 2017 - JULY 2017 | 3 MONTHS

As a User Experience Intern I defined the experience of the company intranet through various stages of research, journey mapping, task flows, ideation, wireframing, testing and iterations. 

THE PROBLEM

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Changing food preferances and new sales channels like online ordering & delivery.

Group 73.png

Loss of customers due to fierce competition

Group 83.png

Difficulty in interpreting data on current pricing analyser delaying pricing decisions

Education & Experience

Udemy

NOV 2020

 Certification in Service Design: Designing for Experience over Time

Symbiosis Institute of Design

2014 - 2018 | 4 YEARS

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Deloitte Digital

2018 - PRESENT | 3 YEARS

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Ecoexist Enterprise & Foundation

NOV 2017 -MARCH 2018 | 5 MONTHS

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Ogee Studio

MAY 2017 - JULY 2017 | 3 MONTHS

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