My Role
My Role
My role was to enhance the designed wireframes based on user feedback and experience design best practices. I solved for multiple challenges by making small alterations with big experience impact.
Problem Statement
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Changing food preferances and new sales channels like online ordering & delivery
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Loss of customers due to fierce competition
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Difficulty in interpreting data on current pricing analyser delaying pricing decisions
The Solution
To provide competitive yet profitable pricing recommendations to franchise owners in a compelling and easy to implement manner. This would help increase the use of pricing analytics to ensure the franchise earns maximum profit without losing costumers.
Key Features
Comparison of expected vs. actual results.
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Easy viewing of recommendations and its expected results
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Applying prices to multiple stores at once
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Smart pricing for delivery channels
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Information Architecture
Screens designed by me
Wireframes
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Set Delivery Prices
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Change Prices Any Time
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See a list of all restaurants owned and select.
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Set delivery prices for each individual menu item
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View Projected Metrics
The Impact
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Over 90% of restaurants of the fast food giant bought the new portal within months. (i.e 13,000 + restaurants in US alone)
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This scalable & adaptable solution has been deployed globally in countries speaking different languages.
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After its success, the product has been sold to other fast food giants, bringing exponential revenue to the company.
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See estimated impact of pricing recommendations sent to you